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5 Reasons Why You Should Go Green Now

Nowadays, a lot of businesses are going green. But why is that? Is it just because of our morality and awakened eco-awareness? Or is there more to it?

Doing business the "eco-way" not only serves the environment and the planet heal - but it also provides numerous benefits for business. Developing eco-friendly business models simultaneously offers a set of commercial gains for the company too. That's why people who understand how vital green practices are will be in keeping their businesses strong and healthy.

What Does "Going Green" Mean?

A company that makes a joint effort to minimise its negative environmental impact - that company is going green. We are witnessing companies of all sizes, from promising new micro-businesses to well-known corporations introducing such initiatives and shifting their focus to eco-friendliness. This ranges from taking measures to reduce utility costs to starting recycling and reusing procedural programs, all the way to buying green products and services in the service of the company or selling green products to their customers.

What are the Benefits of Going Green?

Apart from our collective aim of living on a less polluted planet, other pros are somewhat less known. Here are 5 reasons why you should think about going green:

1. Attract "Green" Customers

According to various news sources like Forbes, The Guardian, CNBS and others, Generation Z is quite concerned about the environment. So much so that the majority claims they would base their clothes, food, and vehicle choices on whether the company is eco-friendly. A recent survey conducted on 1000 U.S. "Zillenials" showed that 73% of those surveyed would pay more for sustainable items, with the majority of that chunk willing to pay a 10% price premium.

2. Impact on Employee Morale

Let's put it this way. Would you rather work for an oil company despised by many or for a company that's decisive in making a change that's good for you and your offspring? The chances are that the majority of the workforce will be motivated by the sense of "doing the right thing". People are social beings, and we feel a sense of pleasure when we're a part of a strong movement that initiates changes, especially good ones.

3. Brand Awareness

The world is worried about the planet and customers expect businesses to care about the ecosystem and try to preserve it. To draw the attention of customers, companies must put the needs of their customers into focus. Starting a green campaign for your business helps in building brand awareness. It makes your business identify with the need to create awareness for environmental sustainability. So, going green will produce the advantage of increasing brand awareness and reputation.

4. Avoid Added Costs

Year by year, new legislation inflates the standards for corporations and businesses to be more sustainable with their operations. Being proactive and formulating a "green" business will not only help improve your brand image and attract the ever-growing market of environmentally-minded consumers; it will also allow you to bypass the added costs that accompany unsustainable and wasteful habits.

5. Establish Relationships with Your Local Community

Making corporate responsibility and ethical leadership a part of your business plans can help set up vital community relationships and strengthen local bonds. Reaching out to those in need in your local community will improve your image, ensure your employees can trust their work establishment and ultimately make your part of the world a better place, knowing you helped make it better.

If you're thinking of going green yourself or if you're already committed to an eco-friendly approach, we invite you to share your story at our Business and Innovation Awards. We've designated 2 special categories to support this movement - apply for the Best Green Business category or Sustainability Innovation category at our UKB&IA 22 and get awarded for being responsible and successful.